Unified a 10-person team and executed marketing (blog, video, email marketing, social media, partnerships) for over 200 global events, launching and growing the community from 0 to 40K in less than 9 months. Elevated customer stories externally through virtual events and gathered user research and customer feedback through focus groups and surveys.
Turing.com allows U.S. and Silicon Valley companies to hire senior pre-vetted remote developers who have robust technical & communication skills and work in their timezone. 200+ firms, including those backed by Google Ventures, Andreessen, Founders Fund, Kleiner, and Bloomberg, have employed Turing developers.
Directed a globally distributed team of program managers, event planners and marketing managers to execute events and campaigns to attract and engage senior software developers, scaling the community to 30K+ members.
Orchestrated marketing and communications excellence for the Turing Community, having driven multi-channel marketing (web, content, email, social, paid media, dev relations) with cross-functional partners for more than 30 events/initiatives per month.
Conducted user research and gathered valuable product feedback by running weekly focus groups with targeted developer segments and monthly surveys, resulting in an NPS score of 92.
Mentored a team that produced, presented and marketed the top 10 events in terms of attendance including the Turing Community Launch Event, Women in Tech Week, Pride at Turing, Turing Developer Meet & Greet, and Global Jump Starts, an event series to fast-track developers through Turing's vetting process, which included breakout sessions tailored to Cloud, DevOps, Android and iOS software developers.
Evangelized Turing through community partnerships and conferences, having managed a team that negotiated 40+ demand aligned community partners resulting in 350+ CQLs (community qualified leads) and 10K+ organic social impressions.