Managed social strategy and execution for Black Friday 2018, which leveraged Twitter, FB and Instagram @madebygoogle to showcase rapidly changing promotions on Google Store.
Results: Giant YoY increases to total impressions (13.9x), engagements (48.0x), and sessions (10.8x) to Google Store. The success was due in part to shopping tags on Instagram feed and Stories as well as a compelling “When is Black Friday?” tease
Concept and production: Swift
Creative Lead: Matt Schreiber
Cyber Monday Google Store 2018. Photo shoot repurposed for Instagram feed, Instagram Stories, Twitter, and Facebook, showcasing international offers (US and UK) on new products Pixel 3, Google Home Hub.
Concept and production: Swift
Creative Lead: Matt Schreiber
In Q4 2018, leveraged Facebook and Instagram Collection Ads in NA and EMEA, with brand study results of 9% lift in consideration and 8% lift in perception of Google Store. Executed in partnership with Essence Global.
In Q4 2018, leveraged Facebook and Instagram Collection Ads in NA and EMEA, with brand study results of 9% lift in consideration and 8% lift in perception of Google Store. Executed in partnership with Essence Global.
Managed end-to-end process of licensing and surfacing user generated content on Google Store's homepage.
Managed successful paid and organic social partnership between Google and Reddit, centralized around the Google Store Holiday Gift Guide.
An immersive Facebook Canvas ad showcasing the ecosystem of Google hardware through use cases: find my phone, cast photos to TV, location-based reminders.
Concept and production: Swift
Creative Lead: Strahan McMullen
Managed cross product influencer collaborations with talent including Patrick Starrr, Elaine Welteroth, Cupcakes and Cashmere, Whitney Port, Design Love Fest, Yummertime to amplify Google Store retail campaigns.
Leveraged Instagram Shopping for 10.9.18 hardware launch, driving to Google Store
Google Store partnered with Create & Cultivate to drive advocacy of Black Friday/ Cyber Monday deals and showcase Google HW as the perfect gift solution for the modern working woman.
Through the partnership we were able to activate influencer channels to generate 5.3M+ hashtag impressions, reaching 2.7M users and driving 125K visits to the co-branded gift guide.
Hashtag: #ccxgooglestore
Google Store partnered with Create & Cultivate to drive advocacy of Black Friday/ Cyber Monday deals and showcase Google HW as the perfect gift solution for the modern working woman.
Google Store partnered with Create & Cultivate to drive advocacy of Black Friday/ Cyber Monday deals and showcase Google HW as the perfect gift solution for the modern working woman.
Google Store partnered with Create & Cultivate to drive advocacy of Black Friday/ Cyber Monday deals and showcase Google HW as the perfect gift solution for the modern working woman.
Drove social commerce innovation for Google Store and Google as a whole, testing the company’s 1st Facebook Collections (paid unit) and Instagram Shopping (organic functionality) for Father’s Day 2018.
Through an influencer campaign #PayDadBack. Leveraged @madebygoogle channels Instagram, Twitter and FB, in addition to influencer social channels, to surface special offers and great gifts for dads.
IG post here. Influencer @juliaroga. Product: Google Pixelbook
Launched Instagram Shopping on @madebygoogle to showcase promos on Pixelbook, Daydream View, and Pixel 2.
Google’s first Facebook Collections, a paid unit that has been proven to drive brand lift in terms of consideration and purchase intent.
Adelaine Morin's Hello Yellow Bedroom Makeover | OMG We're Coming Over | Mr. Kate, sponsored by Google Store. Youtube video here.
Influencers: @mrkate @adelainemorin