Black Friday 2018
       
     
Cyber Monday 2018
       
     
Cyber Monday 2017
       
     
Cyber Monday 2017
       
     
Cyber Monday 2017
       
     
Cyber Monday 2017
       
     
Hey Google...
       
     
A gift from Google Store, powered by Create + Cultivate
       
     
Pixel 3 launch
       
     
Black Friday 2017
       
     
#ccxgooglestore
       
     
#ccxgooglestore
       
     
#ccxgooglestore
       
     
Father's Day 2018
       
     
Father's Day 2018
       
     
Father's Day 2018
       
     
Father's Day 2018
       
     
Father's Day 2018
       
     
Moving In 2017
       
     
Black Friday 2018
       
     
Black Friday 2018

Managed social strategy and execution for Black Friday 2018, which leveraged Twitter, FB and Instagram @madebygoogle to showcase rapidly changing promotions on Google Store.

Results: Giant YoY increases to total impressions (13.9x), engagements (48.0x), and sessions (10.8x) to Google Store. The success was due in part to shopping tags on Instagram feed and Stories as well as a compelling “When is Black Friday?” tease

Concept and production: Swift
Creative Lead: Matt Schreiber


Cyber Monday 2018
       
     
Cyber Monday 2018

Cyber Monday Google Store 2018. Photo shoot repurposed for Instagram feed, Instagram Stories, Twitter, and Facebook, showcasing international offers (US and UK) on new products Pixel 3, Google Home Hub.

Concept and production: Swift
Creative Lead: Matt Schreiber

Cyber Monday 2017
       
     
Cyber Monday 2017
Cyber Monday 2017
       
     
Cyber Monday 2017
Cyber Monday 2017
       
     
Cyber Monday 2017
Cyber Monday 2017
       
     
Cyber Monday 2017
Hey Google...
       
     
Hey Google...

An immersive Facebook Canvas ad showcasing the ecosystem of Google hardware through use cases: find my phone, cast photos to TV, location-based reminders.

Concept and production: Swift 
Creative Lead: Strahan McMullen

A gift from Google Store, powered by Create + Cultivate
       
     
A gift from Google Store, powered by Create + Cultivate

Managed cross product influencer collaborations with talent including Patrick Starrr, Elaine Welteroth, Cupcakes and Cashmere, Whitney Port, Design Love Fest, Yummertime to amplify Google Store retail campaigns.

Pixel 3 launch
       
     
Pixel 3 launch

Leveraged Instagram Shopping for 10.9.18 hardware launch, driving to Google Store

Black Friday 2017
       
     
Black Friday 2017

Google Store partnered with Create & Cultivate to drive advocacy of Black Friday/ Cyber Monday deals and showcase Google HW as the perfect gift solution for the modern working woman.

Through the partnership we were able to activate influencer channels to generate 5.3M+ hashtag impressions, reaching 2.7M users and driving 125K visits to the co-branded gift guide.

Hashtag: #ccxgooglestore

#ccxgooglestore
       
     
#ccxgooglestore

Google Store partnered with Create & Cultivate to drive advocacy of Black Friday/ Cyber Monday deals and showcase Google HW as the perfect gift solution for the modern working woman.

#ccxgooglestore
       
     
#ccxgooglestore

Google Store partnered with Create & Cultivate to drive advocacy of Black Friday/ Cyber Monday deals and showcase Google HW as the perfect gift solution for the modern working woman.

#ccxgooglestore
       
     
#ccxgooglestore

Google Store partnered with Create & Cultivate to drive advocacy of Black Friday/ Cyber Monday deals and showcase Google HW as the perfect gift solution for the modern working woman.

Father's Day 2018
       
     
Father's Day 2018

Drove social commerce innovation for Google Store and Google as a whole, testing the company’s 1st Facebook Collections (paid unit) and Instagram Shopping (organic functionality) for Father’s Day 2018.

Through an influencer campaign #PayDadBack. Leveraged @madebygoogle channels Instagram, Twitter and FB, in addition to influencer social channels, to surface special offers and great gifts for dads.

IG post here. Influencer @juliaroga. Product: Google Pixelbook


Father's Day 2018
       
     
Father's Day 2018
Father's Day 2018
       
     
Father's Day 2018

Launched Instagram Shopping on @madebygoogle to showcase promos on Pixelbook, Daydream View, and Pixel 2.


Father's Day 2018
       
     
Father's Day 2018

Google’s first Facebook Collections, a paid unit that has been proven to drive brand lift in terms of consideration and purchase intent.

Father's Day 2018
       
     
Father's Day 2018
Moving In 2017
       
     
Moving In 2017

Adelaine Morin's Hello Yellow Bedroom Makeover | OMG We're Coming Over | Mr. Kate, sponsored by Google Store. Youtube video here.

Influencers: @mrkate @adelainemorin