http://heyhass.com/work daily 0.75 2023-07-18 https://images.squarespace-cdn.com/content/v1/55eb5a94e4b033b11c023194/1467881488701-AMPO7OGM6DX7BJ7XR54X/rupaul1.jpg Work Cofounded #GAGLDN, an event series celebrating social media innovation and bringing together digital marketing professionals RuPaul’s Drag Race: A Social TV Case Study, in partnership with TBWA and Logo TV (February 2013) https://images.squarespace-cdn.com/content/v1/55eb5a94e4b033b11c023194/1467881063536-TGXA7GQZIVFJYOMYOP57/inside-offices-1.jpg Work Created and established Grindr’s employer brand GrindrLabs through strategic partnerships, social marketing, content development, and event production This helped Grindr scale its growth and recruitment efforts, contributing to a valuable acquisition and recognition as a Great Place to Work in 2016 https://images.squarespace-cdn.com/content/v1/55eb5a94e4b033b11c023194/1467882311882-WJEOMQXBOTNW8DBCS72W/391499_10151001800316762_411721873_n.jpg Work Managed partnership marketing between Debut Contemporary and TOMS for the #ArtSchoolAwards (March 2011) https://images.squarespace-cdn.com/content/v1/55eb5a94e4b033b11c023194/1467883043245-I9RNK6TS7FKY5LTPE856/IFheads.jpg Work Live social strategy and production for the Enough Food IF campaign, led by UNICEF, to influence world leaders at the G8 Summit (June 2012) https://images.squarespace-cdn.com/content/v1/55eb5a94e4b033b11c023194/1467858218148-EBETWX8R1H2BSAMIUVYQ/Paris+couture+week+.jpg Work Produced editorial channels for live events, including 'In Motion: Paris Couture Week' (January 2016) Photo by @landonnordeman https://images.squarespace-cdn.com/content/v1/55eb5a94e4b033b11c023194/1551170880675-ILED95C7WYCOS6CKNZ0T/20181031_GGL131_BF_Group_US+%281%29.jpg Work - Black Friday 2018 Managed social strategy and execution for Black Friday 2018, which leveraged Twitter, FB and Instagram @madebygoogle to showcase rapidly changing promotions on Google Store. Results: Giant YoY increases to total impressions (13.9x), engagements (48.0x), and sessions (10.8x) to Google Store. The success was due in part to shopping tags on Instagram feed and Stories as well as a compelling “When is Black Friday?” tease Concept and production: Swift Creative Lead: Matt Schreiber https://images.squarespace-cdn.com/content/v1/55eb5a94e4b033b11c023194/1467880475552-7KT64M1173P2LVUBSP4W/sonosstudionyc00503.jpg Work Managed owned, earned, and paid social strategy for 6-day experience #SonosStudioNYC (October 2014) resulting in 1K+ social mentions and a reach of 10M+ Managed partnership marketing with Google Play, SoundCloud, Pandora, KCRW and Blue Note Records The success of this event contributed to the launch of the first Sonos retail space in New York Photo: @larufoto https://images.squarespace-cdn.com/content/v1/55eb5a94e4b033b11c023194/1626112180217-UBVJQ58TY697WJBU73T6/image-asset.jpeg Work - Marketing & Community at AngelHack Supporting multiple clients (IBM, Dell Technologies, AppDynamics, Microsoft, and more), I develop and execute marketing strategies, oversee community engagement, inbound marketing, and a global ambassador program https://images.squarespace-cdn.com/content/v1/55eb5a94e4b033b11c023194/1672698235690-4RG412Z3BYLBPB3Q5XAC/IMG_9996.jpg Work - Founder of HOUSE Conceptualized and aligned branding, programming, partnerships and marketing strategy for this professional community for queer trans people of color. https://images.squarespace-cdn.com/content/v1/55eb5a94e4b033b11c023194/1663628745149-MIVN9VYHVUXQSJ42ZA5H/christina-wocintechchat-com-7PHq2BCa7dM-unsplash.jpg Work http://heyhass.com/cover-page daily 1.0 2020-02-17 http://heyhass.com/about daily 0.75 2023-11-17 https://images.squarespace-cdn.com/content/v1/55eb5a94e4b033b11c023194/1581730158687-UCAF405GI8771DIQAKV0/Hassan+2020-77.jpg About Photo: Marianna Jamadi